Job Title: Business Usage & Retention
Business Marketing
Reporting to: Head of Commercial
Location: Dar es Salaam
Role Purpose: Responsible for customer usage and retention in customer life cycle Increase ARPU and reduce Churn
Key Responsibilities
- Increase ARPU and reduce CHURN.
- Usage:
- Data mining and the generation of databases for weekly promotional campaigns, based on Customer segmentation
- Coordination of weekly email delivery and other communications
- Reporting results of the different campaigns and on the increase of usage.
- Retention:
- Reduction of churn through different campaigns directed to activate dormant customers based On segmentation
- Data analysis of consumer behavior to reactivate revenue stream from existing base.
- Ensure profitability of the segment and positive contribution to the overall brand equity.
- Generation of customer loyalty programs to increase usage and permanence.
- Preparing business case and checking profitability for new products insuring that there is no revenue cannibalization
- Professionally and ethically manage relationships with business partners (internal and External)
- Coordinate the preparation of commercial/consumer department annual budget and track execution all through the year to ensure achievement
- Develop and own the commercial/customer organization dashboard providing timely and accurate analysis and information to relevant stakeholders
- Manage events diary for General Manager
- Manage Telephone calls to and from the General Manager
- Handling stationery issues
Send your CV to info@nrapinternational.com
Application deadline: 26th September, 2018
